So we have just finished a large study to understand what makes a brand desirable, some really interesting learnings here.
Brands work because they create desire and brands that create more desire make more money. It's as simple as that. But desire isn't about luxury: a new study of 17,000 people globally found that the World Wildlife Fund is a more desired brand than Mercedes, Cartier and Rolex! Every brand can become more desirable. Find out how at www.brand-desire.comBrand Desire
What makes us love the brands we love? At Clear we've surveyed 17,000 people in the UK, Germany, USA, Singapore and China, to understand which brands they most desire and why.
Labels: brand, cartier, Clear, desire, innovation, rolex, social responsibility, strategy, www.brand-desire.com
