Brand Desire

So we have just finished a large study to understand what makes a brand desirable, some really interesting learnings here.

Brands work because they create desire and brands that create more desire make more money. It's as simple as that. But desire isn't about luxury: a new study of 17,000 people globally found that the World Wildlife Fund is a more desired brand than Mercedes, Cartier and Rolex! Every brand can become more desirable. Find out how at www.brand-desire.com

Brand Desire

What makes us love the brands we love? At Clear we've surveyed 17,000 people in the UK, Germany, USA, Singapore and China, to understand which brands they most desire and why.

Innovation and Creativity Resource

(Adam) I stumbled upon this innovation podcast and blog, I think it is an interesting approach as we absorb stimulus in different ways and having audio means that you can listen to innovation and creativity tips on your ipod.

http://www.killerinnovations.com/blog/index.html

I have only listened to one so far but intend to do more, will keep you updated if there is anything of particular interest.

Oh and he also has a group on LinkedIn, which I find interesting as LinkedIn seems to be moving from much more of a passive tool - I have been on it for 5-6 years and not seen much happening - to beginning to become more of a network. Be interesting to see how they open it up in the future as certainly I prefer to keep personal life (facebook) separate from my professional (LinkedIn).

LinkedIn Innovation Group

(Adam) It has been a while since I posted here, sorry for that I have been busy moving over to New York and getting settled here so that rather took over.

I thought I would put this up quickly as it could be of interest to you, it is a LinkedIn group for people interested in innovation. Seen as we tend to be quite a disparate group of people it is interesting to look through the list of people who have joined.

http://www.iirusa.com/frontend/fei-online-groups.xml

I will try and post some other things that i have seen recently over the next couple of weeks.