iCaught - bringing YouTube to television
I ran across an interesting new TV program last night called "iCaught". It's a real table-turner.
The show concept is simple... it takes videos from the web (mostly extraordinarily popular YouTube videos), plays them on TV and tells the story behind their creation. Of course, it's kind of ironic, since YouTube so often captures TV content, and is the subject of copyright infringment allegations. Here the network (ABC) has flipped things to capitalize on the popularity of YouTube videos... and uses its story-telling strength to offer a level of detail beyond the scope of YouTube.
Check out the iCaught website, where you can upload videos, view recent stories, and watch channels with titles like "red-handed" and "out of control".
What do you think? A clever role reversal or a lame attempt at leaping into "user-created" content?
The show concept is simple... it takes videos from the web (mostly extraordinarily popular YouTube videos), plays them on TV and tells the story behind their creation. Of course, it's kind of ironic, since YouTube so often captures TV content, and is the subject of copyright infringment allegations. Here the network (ABC) has flipped things to capitalize on the popularity of YouTube videos... and uses its story-telling strength to offer a level of detail beyond the scope of YouTube.
Check out the iCaught website, where you can upload videos, view recent stories, and watch channels with titles like "red-handed" and "out of control".
What do you think? A clever role reversal or a lame attempt at leaping into "user-created" content?
posted by ROInnovation at 7:34 PM
2 Comments:
i've often wondered "how'd they do that" when watching stuff on you tube...
so this is pretty clever capitalising on that + building a story around the creation.
Good find.
I haven't gotten a chance to check out this show yet. I just hope they don't go the usual route to "spice things up." You know the annoying trash talking voice-over with eXtreme ultra fast seizure inducing cuts and weird camera angles.
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