Visual social networking
Found this really interesting site called Imagini which is a visual social networking sight.
http://imagini.net/
The site asks you a series of questions – the answers to which are visual.
It then gives you a neat little folder which contains your VisualDNA split into themes: mood, fun, habits, love. You can then link up to people with similar DNA’s...
If the site aked more profile questions, this could be a really interesting marketing/research tool ... I suspect this is being used already for marketing purposes as the site has a business section.
http://imagini.net/
The site asks you a series of questions – the answers to which are visual.
It then gives you a neat little folder which contains your VisualDNA split into themes: mood, fun, habits, love. You can then link up to people with similar DNA’s...
If the site aked more profile questions, this could be a really interesting marketing/research tool ... I suspect this is being used already for marketing purposes as the site has a business section.
posted by Sofia at 9:01 AM
1 Comments:
The exercise this site drives is very cool - I enjoyed compiling my "visual horoscope".
When I think of all the hours we spent in my qual research days, asking consumers to create personal photo collages... I see this as a potential digital solution.
I would love to ask consumers which images within a set best describe my brand. I believe their selections would tell a story in metaphors, and selection patterns could provide a lot of insight. Would narrowing this "collage" collection set and driving through a digital channel be restricting? How else could you use this type of technology?
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