Friday, January 28, 2011

Brand Desire

So we have just finished a large study to understand what makes a brand desirable, some really interesting learnings here.

Brands work because they create desire and brands that create more desire make more money. It's as simple as that. But desire isn't about luxury: a new study of 17,000 people globally found that the World Wildlife Fund is a more desired brand than Mercedes, Cartier and Rolex!
Every brand can become more desirable. Find out how at www.brand-desire.com

Labels: , , , , , , , ,

0 Comments:

Post a Comment

<< Home