Saturate a Niche Market

As was mentioned a couple of posts back, I'm a new Dad. At the hospital, post-birth, we were moved to the maternity ward.

Walking the halls with baby, we could not help but notic every three feet on the wall was a beautifully framed photo of children at play. In the bottom right corner of each frame was a small ad that read, "Kelly Chandler Photography", with a phone number.

This photo studio / service had completed saturated the maternity ward. Her name and number is burned into my brain. Given all the excited new parents, and cute-as-can-be babies, professional photography is already top-of-mind. Kelly Chandler Photography has carved out their niche.

I just think this is a good example of saturation advertising. Too often, companies try to go big and broad and saturdate enormous spaces, or poorly defined target markets... reducing their Return on Marketing Investment. You can saturate a niche for a lot less dough, and probably generate more business as a result.

Other examples that you've seen? Effective or ineffective?