Internal Marketing
(Scott) I'm working on a new program that I need to market internally to my colleagues across the organization. I need to get them excited, engaged... sitting on the edge of their seats begging for more program info.
The challenge is not so much the message, as the medium (or media). My teammates want to produce brochures and posters to promote our program; but, these will just blend in with the plethora of other brochures and posters throughout the office. We need to do something different (and set an example in the process).
So, the question is: What are the most innovative ways that you or your colleagues have run internal marketing? How has your company gotten its people excited about a specific initiative? What media were used and how did they stand out?
The challenge is not so much the message, as the medium (or media). My teammates want to produce brochures and posters to promote our program; but, these will just blend in with the plethora of other brochures and posters throughout the office. We need to do something different (and set an example in the process).
So, the question is: What are the most innovative ways that you or your colleagues have run internal marketing? How has your company gotten its people excited about a specific initiative? What media were used and how did they stand out?
posted by ROInnovation at 9:35 AM
2 Comments:
Never actually got round to doing this one but it was an idea I quite liked. Try making place mats for the office canteen with your message, or an interesting bit of info that will get people talking!
I always think competitions are a good way of doing something fun to raise awareness. Either get people to do an online test that's really easy and requires them to replay the main messages of your internal comms, or get them to create something that reinforces the message in a fun way. All for a good prize. And keep doing it every month or so to keep the message fresh. Pam
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