Innovation vs. Cooking
(Scott). Quickie post. I received my monthly copy of Cooking Light magazine yesterday. On the cover was a graphic that proudly exclaimed: "Cooking Light, Celebrating 20 Years of Innovation"
Really? I thought Cooking Light was about cooking? Is "Innovation" really an attribute they can own? I think the graphic should read something like, "Celebrating 20 Years of Good Taste and Great Health", or "20 Years of Intelligent Food" or "Light Mood, Light Food"... messages better aligned with their brand and more "ownable" for Cooking Light.
IMO, this is yet another example of Innovation abuse / dilution.
Really? I thought Cooking Light was about cooking? Is "Innovation" really an attribute they can own? I think the graphic should read something like, "Celebrating 20 Years of Good Taste and Great Health", or "20 Years of Intelligent Food" or "Light Mood, Light Food"... messages better aligned with their brand and more "ownable" for Cooking Light.
IMO, this is yet another example of Innovation abuse / dilution.
posted by ROInnovation at 8:09 AM
0 Comments:
Post a Comment
<< Home