got any funny stories about working in innovation?
(Pam) My friend Jackie works in project management for qualitative research. This morning she told me she had a client phone in to complain about the recruitment of the advertising testing groups last night. The group used advertising boards for various options of communicating about earth movers. Unfortunately one of the respondents that the recruiter sent was blind, and had a dog with him, so obviously couldn't help that much in the group! Of course the researcher was too kind to ask him to leave - and luckily the man had brought his friend with him to describe the boards, so that worked out okay.
When Penny heard Jackie's story she told us she'd had an in-home group where the hostess had her dog in the room as the group was taking place. Luckily the group was being videoed for the client, so when the dog did a huge poo on the carpet in front of the group, it was recorded for posterity.
Other stupid focus groups:
people who've turned up to groups on ice-cream who are allergic to dairy products
When Penny heard Jackie's story she told us she'd had an in-home group where the hostess had her dog in the room as the group was taking place. Luckily the group was being videoed for the client, so when the dog did a huge poo on the carpet in front of the group, it was recorded for posterity.
Other stupid focus groups:
people who've turned up to groups on ice-cream who are allergic to dairy products
posted by ROInnovation at 3:40 AM
1 Comments:
Okay maybe this one's not so funny (Gayle - I bet you don't think it was that funny?). We did a 2 day workshop with the ultimate output of 10 beautifully presented collages that described main opportunity areas for an international client. On each collage was all the thought and work that went on in the previous 2 days, and people spent a lot of time puttin gthem together in mixed client and agency teams. We packed everything else away, but left the pile of collages neatly on the side by our bags, as we didn't want to scrunch them up by folding them - and we wanted to show them in some consumer groups the next evening.
We went off to have a meeting in a separate room, then came back an hour later to collect our stuff and leave. The collages had disappeared. All our other stuff was there. turns out the staff at the facility had decided that this was rubbish and had literally scrunched them all up together in a bin bag and put them in the garbage....after about an hour we found them, and had to re-do them all trying to save as much as possible from the orignals.
Seriously, you don't expect to have to tell people after a creative workshop not to throw things away unless they're absolutely sure it's rubbish????
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