Wednesday, October 25, 2006

Welcome to the ROI

Hello there! Welcome to the "Return On Innovation" blog. If you're here it's probably because we share a similar philosophy on creativity. There's so much room to improve our return on innovation!

Too many great ideas go undiscovered. Too many killer concepts are left on the drawing board. Too few connections are made amongst people and ideas. The trouble is, we often don't know what techniques to apply to draw out the best ideas, nor how to bring high impact ideas to market. The intent of this blog is to fill those gaps.

So, it will be peppered with creativity tips and techniques, success stories and failures... all you need to learn and get inspired. And, rather than share the "usual suspects" (the same re-hashed idea generation exercises and examples that run rampant in the creative world) our objective is to develop new methods and materials.

Of course, sponges aren't all that creative, which is exactly why we expect you to contribute to the conversation: post comments, send us ideas, challenge our thinking. Let's grow this into a great resource... so that when you need a creativity exercise for a group of 5 or 500, or some insight into connecting diverse ideas, you can always turn to this space and get a great return on the time you invest.

Happy innovating!
Pamela Hamilton and Scott Buchanan.

1 Comments:

Anonymous Anonymous said...

Hi Pam and Scott!

I'm looking forward to seeing all the good stuff that comes up on this page. Nice to have a space to put things.

Scott -- it's been ages, I hope you are well.

Pam -- Good luck at the new digs. I look forward to meeting you for lunch and hearing all about it!

10/31/2006 3:08 AM  

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